Move Foods Smoothie Blends are a New Zealand based innovative meal solution that combine convenience and health, with a focus on real, whole food ingredients.
It was important to create a brand and pack design which represented the core ingredients, made health benefits clear, and would capture the attention of Millennial and Generation Z consumers. The design would also need to depict the brands fresh, clean, vibrant, playful and energetic personality, and be linked in some way to movement and exercise.
With this in mind a bold, dynamic and contemporary logotype was developed and paired with colourful abstract fruit illustrations, alongside graphic blobs of smoothie goodness - these combine to create a powerful language for Move Foods.
Photography Erica Boyd White. Animation Sonja Fritz